Collis Ta’eed of Freelance Switch has written about the techniques he used take Freelance Switch From 0 to 2000 Subscribers in just 12 Days

Collis first identified a suitable niche topic and once that was done he drew on past experience and other blogs to draw people to the blog. Next he wrote some key worthwhile bookmarkable articles that would, as he describes them ’stand the test of time’. Collis then used some carefully targeted paid advertising. An investment of $50.00 did it.

This is an excellent example of using social software for self-marketing. Blogs can be more than a personal journal. Freelance Switch aims to provide resources for freelancers and in building such a site it will raise the authors profile and positions them as an expert in their field.