
“Live to be outstanding.” Geert Lovink exhorts in his piece Fragments on New Media Arts and Science . I was tired, I was trying to clean up my hard drive of bookmark files and I did not feel outstanding.
My eyes scanned the text quickly “The Situationist critique of the ‘spectacle’ has worn out.” Yes, I nod, still brain dead from reading too many theory articles.
“Audiences are no longer looking for empty entertainment; they need help. Art has to motivate, not question but assist.”
My brain clicked out neutral and into gear Geert Lovink’s piece was written in 2003 and the state of New media arts are neatly summarised
“What in positive terms could be described as the heroic fight for the establishment of a self-referential ‘new media arts system’ through a frantic differentiation of works, concepts and traditions, may as well be classified as a dead-end street.”
Lovink points out that in a networked society the situation has to change. Has it? I am not sure it has. I have encountered many projects that come out of arts institutions who like to portray themselves as being at the forefront of technological development, but many of these unfortunately can be described as thin on conceptual development and far from relevant in the lives of anyone who encounters them. These pieces still speak to a subculture and do not it seems to me have a roll in some ones lived life. Rarely do I think of them again – as works they do not touch me, I have a neutral response. I look for it but as objects they do not texture my life.
I sat back for moment, thought about the ‘new media arts’ that I had looked at recently and I realized that much of what I had been thinking about were objects discovered as I explore in Second Life.
I am very much a newbie in this virtual world but littered throughout the sims on Second Life are ‘sculptures’ many of these virtual objects simply reside in the landscape.
At first I set about exploring 3D sculptures or installations that allow interaction and employ animation or audio. In other words I was looking for ‘new media’ but as I explored the world I found myself quickly puzzling over these objects that did not light up, morph, twinkle, move, were textured in strange ways, display movies, make my avatar dance, play music, spin me around or disorientate me in some manner.
The objects that I was thinking about, the objects that I constantly encountered were performing a role that was decorative. I had dismissed them as they were not ‘playful’ or experimental in the sense that they explored the technology to the limit. They were simply decorative objects in the landscape.
To say an object is pure decoration is an insult of the highest order but it is these ‘decorations’ contribute to a visitors experience by adding atmosphere to sims. They, along with the objects in the landscape such as trees, flowers, birds, lakes, waterfalls, etc texture the experience in this virtual land. Since they enhance the experience of Second Life they hold a meaning which is more than pure decoration.
In other words I realised that the role these 3D sculptures performed, rather than those objects that could be classified as ‘new media’, were not to be dismissed so easily. So mouse ready to right click at an instant I started looking a little closer. In Second life you can click on an object and get more information and read a profile of the creator. To my dismay many of the creators of these objects had not taken writing a description of who they were and what did very seriously at all! As someone who is trained and teaches in an arts institution that sure put my nose out of joint – after having a little huffy I reconsidered…
These sculpted objects were made for fun and to develop skills, and put in a public place for all to enjoy and that was it. It quickly became obvious, that in their making there was no thought about theory or positioning themselves as artists within contemporary arts practice. In world, these people simply made stuff. They were not funded by arts councils or producing these objects as part of a design brief established by a corporation. These objects were made for the joy of making and that was that. That’s a bit revolutionary I mused with a wry smile …
But seriously I think many of these objects are a form of folk digital craft and should not be dismissed so easily (as I did while searching out ‘new media’) as their role within the sims add texture to the experience of a ‘second life’ which could be pretty shallow otherwise. There are constant surprises as you turn a corner and discover another. Whether the artist writes up a ‘proper’ bio or not, takes what they do seriously or not, these objects do perform a role in this virtual world and as such could be seen as a digital folk craft. What do you think?

Screen shots taken on Butterfly Island (135, 162, 25)
Title: Flower Fountain
Creator: Damanious Thetan