Web Worker Daily has a neat summary of 10 Things You Must Do to Succeed in the Web Economy. Check out the article for these key points expanded. They are
1. Reach out beyond yourself.
2. Use multi-channel communications effectively.
3. Learn to write.
4. Understand HTML and CSS.
5. Get your mind around search.
6. Experiment.
7. Question conventional wisdom.
8. Manage RSS feeds.
9. Recognize good ideas.
10. Show courage.